The keys to selling a property efficiently and for the best price in today’s real estate market are sometimes tricky. Today, you are competing with foreclosure and short sale prices in addition to every other home for sale (not to mention for rent). In my opinion, 2 main ingredients are necessary on top of competitive and aggressive pricing and a stellar local listing agent to host open houses, produce marketing materials and navigate today’s turbulent housing market for you.
1. Proper staging. I cannot tell you how important having a welcoming, productive set up in your home is. (There are even multiple shows on HGTV devoted to this). Clearly giving every room a purpose will aid buyers in being able to visualize their lives in the space. A completely empty home is almost as bad as a totally cluttered one. Speaking of, decluttering and depersonalizing is vitally important, but there is such a thing as too declutterd. There is a fine line between lack of character and lack of personalization. You want there to be a consistent design sceme throughout the home, which makes it all look usable and unique, but you don’t want anything that describes a specific person too much (i.e. an orange accent wall). The $1000 it would take to replace light fixtures and get a new coat of paint will be worth the it because when the right buyer comes in, they’ll know imedietly (as most buyers decide within the first 30 seconds within a property whether or not they’re interested).
2. Innovative and strong online presence. Today is a world of online shopping. When was the last time that went to a restaurant or a store, or gone to see a movie without googling it first? Those are just small investments. Nobody goes to see a home for sale without googling it. Buyers want to see high resolution photos of everything! Not including photos of a restroom or kitchen will make the buyer assume something is wrong with them, and they’ll move on quickly. Beyond taking professional pictures of all the spaces (that are beautifully staged), placing the unit information in as many locations as possible is essential. Web site domains names are inexpensive and important when it comes to getting word out about your listing. Including simple ways to contact the listing agent, neighborhood information, downloadable fact sheets, etc. is important.
These are starts to getting the job done well and quickly in today’s hard “buyer’s market”. Obviously, there are no guarantees when it comes to selling, but these keys will certainly help you unlock that sale sooner rather than later.